Brand yourself.

Brand myself? You’re probably thinking… what does this chick mean, brand myself? I’m not a brand… 

Unless your major touches on this (as majors such as SMAD, SCOM, and COB probably do), you probably think this post is irrelevant to you.

That’s where you’re wrong.


As we all are on social media for the majority of our time, we represent ourselves. What do your accounts say about who you are? What you like and what you don’t like? Your beliefs and values? Political views?

You can use your Facebook, twitter, Instagram, Pinterest, and additional accounts to create your brand. This topic covers an overwhelming breadth of information, so to make this most helpful to you, I’m going to keep it short and sweet. So, here are 5 easy ways to create your brand.

Keep it Consistent

Your usernames, your description/bio, your profile pictures, your website domain, your colors, fonts— everything.

Why is this so important? Although there aren’t a ton of Sam D’Addarios out there, you  may have a name that makes it easy to lose you on the web. For example, John Smith. How can a prospective employer, a client, or someone who’s just looking for you know which John Smith is the right John Smith?

Make it as easy as possible for people to find you.

Keep it Growing

Maybe you have a twitter, but need to develop an Instagram, or vice versa. Well, what are you waiting for? Go ahead and create all of the necessary accounts.

Also, I highly recommend creating your own website. I prefer to use Squarespace, but you can also use WordPress, Weebly, WIX, and some other popular website builders. Depending on what website builder you use, you might be able to make a domain (URL) through through there. However, I prefer to use Google Domains.

While you’re creating your site, consider designing your own logo. I made mine on InDesign in SCOM 361 with Dr. Hickerson, but you can also make one in Canva. If you don’t know what Canva is, it is a heaven-sent, free graphic design tool for those of you who either don’t have access to Adobe Creative Suite or those who just don’t know how to use it.

Keep it Clean

We’ve heard it a million times, especially as college students.

“Keep your social media clean!”

Yes, we know. But, I’m going to have to go ahead and echo that cry– this is so important.

If you don’t feel that you can commit to keeping clean social media profiles, do yourself a favor and lock all of your accounts down. Here are some ultimate Facebook privacy lock down tips, as well as some information on keeping your Instagram private, and some similar information on twitter privacy.

Rules that I live by:

  • If you wouldn’t feel comfortable saying it in person, don’t say it online.
  • Would you be okay with your grandma seeing this?

Keep it Authentic

While it’s essential to maintain correct grammar, appropriate content, and proper spelling, it’s also essential to be yourself. People often wonder how they’ll be able to stand out among the billions of pages and accounts on the internet. Well, if you can’t find a niche as far as covering your content, remember that you are your own niche. As cheesy as it sounds, there is only one you. Use that to your advantage.

Have Fun With It

This last tip is pretty self-explanatory, but it’s true. This can be fun, and if you’re one of those people who doesn’t find social media to be all that entertaining, at least you can now look polished and feel confident online.


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